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This page is dedicated to the study of Gucci labels and serial numbers. In some of the other Gucci tutorial pages, we focused more on the Gucci font on the front of the label, this guide will still look at that aspect as well, but it drill down a little further and inspect the serial numbers, looking for clues within the serial/model numbers to help decipher the handbags authentication status.
We also have some useful information that can be applied to all handbags, regardless of the designer brand, that works well to supplement the brand specifics, and together will better serve you, keeping you almost fully insulated from most of the counterfeit Gucci handbags in the open market on ebay.
This guide also sheds some light on the nuance that exists within some the methodology in spotting fake handbags. Many times there is no black or white answer, and the answer becomes one of corroborating information and judgment. This is especially true when dealing only with pictures of the handbag. Obviously having access to the physical bag would cut down on the majority of the uncertainty.
Gucci Tutorial Sections:
Fake Gucci Part One
Fake Gucci Part Two
Fake Gucci Hardware and more
Gucci Model-Serial numbers ←
Gucci shirt
Gucci serial-model numbers: The model and the serial numbers should be located on the backside of the interior handbag label. If you lift up the label, they are generally up and down, meaning there is one set of numbers stamped above a second set of numbers.

• Gucci [serial-model numbers] should have 10-13 numbers in the sequence.
• The sequence should consist of two rows: In the below example: x=number. A twelve digit model-serial number (six top, six bottom) is being represented.
• x x x x x x [the top number sequence is the Gucci model number]
• x x x x x x [the bottom number sequence is the serial number]

Below is real Gucci 12 digit model-serial number: Note the correct two rows.

• 13577 [Top: Gucci Model number]
• 205011 [Bottom: Gucci serial number]

Note: Notice the clear and crisp impressions. The numbers all line up strait, they all touch the yellow lines, and there is no irregularities within the sequence. Also take note of the font for the number 9 (above), and compare it to the number nine on the phony serial number (below). The number nine font on the authentic Gucci is longer, and fully extended, consistant with the rest of the number fonts. But when you look at the number 9 below, it appears that the bottom leg of the number is squished up against the loop of the number [it almost looks like the loop of the number 9, is poking through the leg of the 9, and the very tip of the end of the loop is poking outside of the leg]. This is an incorrect font, or a poor stamp impression, either way, it is at the very least a red flag.
Important note: You will encounter some authentic Gucci handbags with model/serial numbers that are not perfect. However, everything has to be within reason, and the more irregular the numbers start to appear, the more caution you should take. When dealing with brands like Gucci, and lesser designer names like Coach, this is never a perfect, black and white science. Therefore, if some individual numbers look a little tweaked here and there, that alone should not be the final word. However, if more and more of these little tweaks and irregular areas (stitch lines, hardware etc) keep manifesting during a handbag inspection, then the evidence starts to mount in favor of the handbag being fake. And there is no definitive number of allowable tweaks. On those tough handbags, a second opinion is a must before spending any substantial amount of money.
Below is an image of a fake Gucci serial number: Notice the irregular number row. Many of the numbers are not touching the strait yellow lines. Also, the numbers are not evenly spaced, some are closer together than others, and some are further apart [the number 9 font, or stamp impression, when compared to the real label (above) is incorrect]. Anytime a serial number looks this sloppy and uneven it is an automatic red flag.
Note: The first number 1 is much higher than the second number 1. From there, the second number 1 seems to be out of place compared to rest of the top serial numbers. The second row of numbers looks like it is floating up and to the right. The first 0, and the second 0 seem to be off slightly, but not as much as the upper sequence concerning both numbers 1.
And when you look closely at the numbers in the second row (serial number), they all seem to be slightly irregular, or tweaked a bit. The first 0 looks strait, the second 0 is tilted to the right, the the next number (1) looks tilted to the right, the next number (0) is strait, the next number (1) is tilted to the left, and the last number (3) looks slightly tilted left. And the entire sequence looks like it is floating up and to the right. This would not be the case if all the numbers would have been struck at the same time, from the same plate. It is almost as if these numbers were all stamped on the label individually. And it is this one by one technique that gives this serial number the irregularities and minor tweaks within the sequences.
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Below is a serial number that has raised a yellow (caution) flag: [In the future our guides will have some pictures where the verdict on the authenticity of a handbag has not been established 100%. This will help the reader understand the detailed and nuanced process that spotting fake handbags can become. It is not always black and white. The serial number below is one of these situations.] In the image below, we found several things that raised some yellow flags, and we would classify this image as one that would require more information if a verdict on the authenticity of the handbag were to be administered with 100% certainty.
Notes and issues: The first thing we noticed was that the number 7 font was slightly different than the Gucci number 7 (below) on the brown label. Also, the hyphen was not centered between both sets of numbers, but that is not always a problem. However, most Gucci serial numbers are top and bottom, so anytime a side by side number sequence is displayed, it should raise some yellow (caution) flags. However, Gucci does have a wholesale policy, and does sell irregular bags etc, and depending on where they are made, some of their details like fonts can vary depending on region. So all of this must be taken into account. And remember, all of these bags with slightly tweaked details will end up most likely in a third party distribution center, then off to an ebay seller etc. If this were a Louis Vuitton, it would be much easier to decipher because there would be no irregularities. But like Coach, Gucci is a brand that can be difficult to pin down at times. If fonts can sometimes be inconsistent on real Gucci bags, and there can be some quality errors on real Gucci bags, then this can make spotting the fake Gucci bags difficult, because these (fonts, quality errors etc) are some of the best methods for identifying the phony handbags.
Below is an image of a real Gucci serial number: Notice that the model number and serial number are top and bottom. Also, the font on the number seven is different (below) than the font on the serial number in question (above). The 7 font below has a serif typeface, or a little foot at the bottom of the number. The 7 font above does not have a serif at the bottom of the number 7.
Below is another real Gucci model/serial number: The numbers all line up with the yellow lines, nothing seems to be too out of order or irregular. The number 7 also has the serif typeface on the bottom of the number. One number 9 looks correctly extended, however, the first number nine looks a little more squished, but not as dramatic as the crunched up number 9 on an earlier example. However, if along with the slightly squished number nine, the numbers were uneven, out of order, and there were a few problem fonts, than that collective information would become corroborative evidence, and trigger a red flag. Again, this goes back to the nuance of spotting fake handbags, and how sometimes there is no single smoking gun piece of evidence, and the vedict comes down at times to a collection of tiny irregular details that together form a big phony picture.
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Gucci Handbags
Gucci Backpack Style Bags
Gucci Clutch
Gucci Evening Bags
Gucci Hobo Handbags
Gucci Messenger Bags
Gucci Satchel Bags
Gucci Shoulder Bags
Gucci Tote Bags
Gucci Handbags Under $200
Gucci by Price
Gucci Handbags $201-300
Gucci Handbags $301-400
Gucci Handbags $401-500
Gucci Handbags $501-600
Gucci Handbags $601-700
Gucci Handbags $701-800
Gucci Handbags $801-1000
Gucci Handbags $1001-10,000
Gucci Tutorial Sections:
Fake Gucci Part One
Fake Gucci Part Two
Fake Gucci Hardware and more
Gucci Model-Serial numbers ←
Gucci shirt